ACT brings oral care into the modern age.

Throughout history, people have concocted a litany of strange and ill-advised remedies for treating tooth decay. From tying frogs to jaws and kissing donkeys—both real examples, by the way—to chewing on bark (also real) and using porcupine quills for toothpicks (real and kinda cute?). Luckily, today, there’s ACT.

Director: Dugan Gundelfinger
Awards: Shorty Shortlist x3

As part of the Long Live Your Teeth campaign, we created an updated visual identity including an expanded color palette, a new suite of brand shapes, patterns, typography, and photography.

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