After announcing the launch of all night long trading with Lionel Richie in 2018, TD Ameritrade needed an eye-catching, refreshed campaign to roll out an even more expanded offering. 

Since this offering gave traders access to the market after-hours, we used the visual language of night owls to get the word out–neon lights. Partnering with CGI wizards, I Love Dust, we brought this series of late-night headlines to life as beautifully rendered signage.